Pizza Expo 365 Challenge

Box Challenge

IL PRIMO PIZZA & WINGS

Naples, FL


We redesigned our pizza boxes earlier this year. We went from a white backing to a more environmentally friendly brown box. We added a coupon code that can be used when ordering online where our customers can save additional 10% off online orders. Additionally we added Our hashtag for customers to share their experiences, and a Quote from our late Founder Paul J. Conti. "I Believe in Keeping the store as clean as possible, giving the best service we can & serving the best food there is." We tried to use as much real-estate as possible but still have a clean look and not be over crowded. As a 6 store family owned and operated chain throughout SWFL we like to spread the word and remind our customers that we are a family owned and operated business that started 20 years ago by our late founder Paul J Conti.